Dew Beauty

Dew Beauty is a business created for VistaPrint's overarching We Print That campaign, designed to highlight the versatility of VistaPrint's services for small businesses. The campaign showcases a vibrant array of unique, colorful businesses, demonstrating how VistaPrint can meet the printing needs of any of them, regardless of style, audience or industry.

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For this campaign, the goal was to spotlight a business with a younger demographic—a beauty and skincare brand with a bold, eye-catching, instantly recognizable logo that would shine on branded merchandise, signage, packaging, and marketing materials.

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The result was DEW: a modern, trend-forward, and inspiring makeup brand, brought to life through striking photography, trendy fonts, and a fresh, contemporary color palette.

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Dew Beauty was showcased in recent commercials across the United States, Canada, the United Kingdom, France, Germany, the Netherlands, Spain, and Italy. Beyond television, Dew photography and product designs are featured in lower funnel marketing executions, from social media and email campaigns to website and print promotions.